Australia Jewellery Market Trends, Size, Share and Forecast | 2034

Australia Jewellery Market Outlook

According to the report by Expert Market Research (EMR), the Australia jewellery market size attained a value of USD 3.34 billion in 2024. Aided by the increasing consumer preference for luxury and personalised jewellery, coupled with the growing influence of digital retail, the market is projected to further grow at a CAGR of 2.76% between 2025 and 2034 to reach a value of USD 4.26 billion by 2034.

Jewellery has long been an integral part of Australian culture, symbolising status, fashion, and sentimentality. The market encompasses a wide range of products, including gold, silver, diamond, platinum, and gemstone jewellery, catering to diverse consumer preferences. The sector benefits from a robust local production industry, as well as a thriving import market, which brings international designs and brands into the country.

The increasing demand for customised and premium jewellery is a key driver of the Australia jewellery market growth. With consumers seeking unique and personalised pieces, jewellers are leveraging advanced technologies such as 3D printing and computer-aided design (CAD) to offer bespoke jewellery solutions. This trend is further reinforced by the rising popularity of ethical and sustainable jewellery, as consumers become more conscious of environmental and social factors in their purchasing decisions.

The expansion of digital retail is significantly contributing to the growth of the Australia jewellery market. The rise of e-commerce platforms has provided consumers with greater access to a wide variety of jewellery designs, enabling seamless browsing, price comparisons, and online purchases. Moreover, social media marketing and influencer endorsements have enhanced brand visibility and consumer engagement, further propelling market expansion.

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Key Trends in the Market

One of the emerging trends in the Australia jewellery market is the growing preference for lab-grown diamonds. Consumers are increasingly opting for lab-created diamonds due to their affordability, ethical sourcing, and minimal environmental impact. As a result, many jewellers are expanding their product offerings to include these sustainable alternatives.

Another significant trend is the increasing adoption of smart jewellery. Innovations in wearable technology have led to the development of jewellery embedded with health monitoring sensors, payment systems, and connectivity features. This trend is expected to attract tech-savvy consumers seeking stylish yet functional accessories.

The market is also witnessing a shift towards minimalistic and contemporary designs. The younger demographic, particularly millennials and Gen Z, prefer sleek, understated jewellery over traditional, elaborate pieces. This shift has prompted jewellers to focus on modern, versatile designs that complement everyday fashion.

Australia Jewellery Market Segmentation

The market can be divided based on product, by material, end use, distribution channel and Region.

Market Breakup by Product

• Necklace
• Bracelet
• Earring
• Ring
• Others

Market Breakup by Material

• Gold
• Diamond
• Platinum
• Others

Market Breakup by End Use

• Women
• Men
• Children

Market Breakup by Distributional Channel

• Offline Retail Stores
• Online Retail Stores

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

Some of the major players explored in the report by Expert Market Research are as follows:

• By Charlotte Pty Ltd.
• Amber sceats Pty Ltd.
• Christie Nicolaides
• Bulgari Australia Pty Ltd.
• Gucci Australia Pty Ltd.
• Others

Challenges in the Market

Despite its growth potential, the Australia jewellery market faces certain challenges. The volatility in raw material prices, particularly gold and diamonds, poses a risk to pricing stability and profit margins. Additionally, counterfeit jewellery and unregulated markets create concerns regarding authenticity and quality assurance.

Consumer preferences are also evolving rapidly, necessitating continuous adaptation by jewellery brands. The need for greater transparency in sourcing and ethical production practices is pushing companies to adopt stringent sustainability measures.

Future Outlook

The Australia jewellery market is poised for steady growth, driven by technological advancements, evolving consumer preferences, and the rising influence of digital commerce. The increasing focus on sustainable jewellery and ethical sourcing is likely to shape the future of the industry, compelling brands to embrace responsible business practices.

As consumer preferences continue to shift towards unique, high-quality, and ethically produced jewellery, the market is expected to witness sustained demand. Additionally, innovations in smart jewellery and personalisation will further enhance market expansion, positioning Australia as a key player in the global jewellery industry.

With a dynamic blend of tradition and modernity, the Australia jewellery market is set to flourish in the coming years, catering to a diverse and discerning customer base.

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