Easy Guide: Setting Up Digital Signage in Your Restaurant

In the current restaurant market, it is crucial to ensure that a customer has good experience. This can be done through the use of digital signage for restaurants as one of the best ways of achieving it. Digital menus for restaurants can be applied in a way to change the menu appearances, advertising and calming the guests. Here is a simple guide that will help you to set up the digital signage in your restaurant.

Step 1: Define Your Goals

However, when it comes to going out for digital signage, there are some goals that must be set out clearly. Ask yourself:

•       Do I need to install new digital menu boards instead of the conventional ones?

•       Is the content that I want to add on the page promotions, social networks, or feedbacks of the clients?

•       Will the digital signage be used for entertainment purposes or for engaging the customers?

Knowing your goals will assist you in determining the type of hardware, software, and content that will be suitable for your restaurant.

Step 2: Choose the Right Hardware

Before going through the process of digital signage for restaurants, you ought to have the following tools:

•       Displays: Opt for the screens that can be used for extended hours as they are intended for commercial use. LED and LCD are the most common options available in the current market.

•       Display Devices: These are the devices that link with your screens and implement the media. Some of the smart TVs are equipped with media players, while others need an added media player.

•       Mounts & Stands: This is important to guarantee that the screens are placed at the right height and tilt for viewing.

Step 3: Select Digital Signage Software

Your restaurant digital menu boards require software to update the content to be posted and to do so with ease. Look for software that:

•       Supports cloud-based access for remote updates.

•       Offers customizable templates for easy content creation.

•       Enables the setting of promotion time and the change of menus.

•       Connects with other apps such as Point of Sale or social networks.

Some of the widely used digital signage software are Nento, ScreenCloud, and Yodeck.

Step 4: Create Engaging Content

After that you have had your hardware and software, it is time to work on the content. Keep these tips in mind:

•       High Quality Image and Videos: The quality of the food images and videos used to advertise the meals are likely to make the customers salivate and order more.

•       Clutter: This means do not over crowd the menu with to much information such as menu items, prices and special offers.

•       Some Special Offers should be underlined with the help of Animations & Transitions because such movements are anyway pay attention of visitors on something.

•       Capture Interest: Aim to have easy-to-read fonts and especially ensure that the background of the text is well contrasted with the text content.

Step 5: Installation and Optimization

Once you have gathered the necessary hardware and prepared the content, place your restaurant digital signage at the right areas:

•       At the lobby to ensure that they are easily visible by potential customers.

•       Such that they are visible for the menu, when ordering is done over the counter.

•       As billboards in eating places for entertainment and advertisement.

•       For the viewer who is outside the restaurant to see special offers.

Make sure that your screens are firmly fixed to the structure where they are located and are easily readable in various lighting conditions.

Step 6: Maintain & Update Regularly

Ideally, digital signs should always be updated and timely to make a significant impact to the target audience. To maintain the effectiveness of digital menu boards for restaurants, you should consider the following:

•       To accommodate for the new seasonal specials and any changes in price of goods.

•       Sell new products and special promotions on the menu.

•       Coordinate the product with holidays, events, or marketing campaign.

Conclusion

The use of digital signage in restaurants is not just an added expense that a restaurant establishment can easily afford but it is a worthy investment that can help in improving the quality of services and the profitability of the business in the long run. By following these steps, it will be rather simple to integrate digital menu boards for restaurants and sustain the competitive advantage of the enterprise. Begin today and observe how digital signages change your restaurant!