South Korea Cosmetics Market Size, Share, Trends and Report | 2034

South Korea Cosmetics Market Outlook

According to the report by Expert Market Research (EMR), the South Korea cosmetics market size attained a value of USD 17.45 billion in 2024. Aided by the increasing demand for innovative beauty products, the rise of skincare consciousness, and the growing influence of K-beauty globally, the market is projected to further grow at a CAGR of 5.4% between 2025 and 2034, reaching a value of USD 28.02 billion by 2034.

South Korea has long been recognized as a global leader in the beauty and cosmetics industry, particularly due to the global spread of the "K-beauty" trend. The cosmetics market in the country is characterized by cutting-edge technology, advanced product formulations, and a strong emphasis on skincare. From skincare to color cosmetics and personal care products, South Korean beauty products are known for their high quality, efficacy, and innovation. The country’s unique approach to beauty, along with its advanced cosmetic research and development, continues to position it at the forefront of the global cosmetics industry.

Key Drivers of Market Growth

Several factors are contributing to the robust growth of the South Korea cosmetics market. Among these, the increasing demand for skincare products stands out as a central driving force. South Koreans have long placed a premium on skincare, with daily routines often involving multiple steps, including cleansing, toning, moisturizing, and the use of treatments such as serums and masks. The rising global interest in South Korean skincare routines, often referred to as the "10-step skincare regimen," has significantly impacted the market.

The increasing awareness about skincare health, as well as the focus on anti-aging solutions, is driving the demand for products such as serums, moisturizers, and facial masks. With a growing population of beauty-conscious consumers, particularly in urban areas, South Korea's skincare market is expanding rapidly. Additionally, the global appeal of Korean beauty products has bolstered the country’s position as an export hub for cosmetics, further contributing to market growth.

Another key factor influencing the South Korea cosmetics market is the increasing number of local and international brands entering the South Korean beauty landscape. Both established and emerging brands are keen to tap into the lucrative cosmetics market in the region, with many launching innovative products targeting diverse consumer needs, including anti-aging, brightening, and skin-hydrating solutions. South Korean brands are known for their emphasis on research and development (R&D), continually introducing new products that cater to evolving beauty trends.

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K-Beauty and Global Influence

One of the most significant factors driving the growth of the South Korea cosmetics market is the global influence of K-beauty. The K-beauty trend, which emphasizes skincare and beauty products that promote a natural, glowing complexion, has become a global phenomenon. The rise of K-pop and Korean dramas has played a pivotal role in popularizing South Korean beauty products worldwide. International consumers are increasingly adopting K-beauty products, with many seeking out Korean skincare and makeup products for their efficacy and innovation.

South Korea's emphasis on skincare innovation is another key aspect of K-beauty. Many South Korean beauty brands focus on incorporating cutting-edge technology and natural ingredients into their product formulations. For example, South Korean skincare products are known for their use of ingredients such as snail mucin, ginseng, and green tea, which are believed to offer numerous skin benefits, including anti-aging and skin-rejuvenating properties.

Moreover, the country’s unique beauty philosophy, which stresses the importance of healthy, youthful skin rather than heavy makeup, continues to attract global consumers. This philosophy has led to the creation of products designed to promote long-term skin health, such as advanced serums, ampoules, and moisturizers with ingredients tailored to different skin types and concerns.

Technology and Innovation in the South Korea Cosmetics Market

The South Korea cosmetics market is characterized by its strong emphasis on innovation and technological advancement. With a well-established research and development infrastructure, South Korean beauty brands continuously introduce innovative products that meet the needs of the modern consumer. The growing role of artificial intelligence (AI) and big data in product development has further enhanced the market’s ability to offer personalized beauty solutions.

AI-powered tools, such as skin analysis apps and virtual try-on experiences, are becoming increasingly popular among South Korean consumers, allowing them to make more informed purchasing decisions. These innovations not only improve the customer experience but also help brands refine their product offerings and tailor them to individual preferences.

The rise of e-commerce platforms and social media has also fueled innovation in the South Korean cosmetics market. Online platforms provide consumers with easy access to a wide range of beauty products and allow for greater product transparency through reviews and customer feedback. Social media influencers and beauty vloggers play a pivotal role in shaping consumer preferences and driving the demand for trending products.

South Korea Cosmetics Market Segmentation

The market can be divided based on category, price category, gender, and distribution channel.

Market Breakup by Category

• Skin Care
  • Face Care Products
  • Body Care Products
  • Lip Care Products
• Hair Care
  • Shampoo
  • Conditioner
  • Others
• Bath and Shower
  • Soaps
  • Shower Gels
  • Others
• Makeup and Colour Cosmetics
• Deodorants and Fragrances
• Others

Market Breakup by Price Category

• Mass
• Premium

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Speciality Stores
• Pharmacies/Drug Stores
• Online
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea cosmetics market. Some of the major players explored in the report by Expert Market Research are as follows:

• Procter Gamble Company
• LG Household and Health Co., Ltd.
• ABLE CC, Inc.
• Korendy Cosmetics Inc.
• Amorepacific Corporation
• Others

Challenges and Market Restraints

While the South Korea cosmetics market is thriving, it is not without its challenges. One of the primary concerns in the market is the increasing competition among both local and international beauty brands. As the market becomes more saturated, companies must invest in innovation and branding to differentiate their products and capture consumer attention.

Additionally, regulatory challenges related to product formulations and ingredient safety are becoming more prominent. South Korean cosmetics brands must comply with strict regulations regarding the use of ingredients in their products, particularly concerning the safety of chemicals and preservatives. Ensuring compliance with these regulations while maintaining the high standards of quality and innovation that consumers expect can be a significant challenge for brands.

Another challenge is the growing demand for sustainable and eco-friendly products. As consumers become more environmentally conscious, beauty brands are under pressure to adopt more sustainable production methods, use eco-friendly packaging, and source natural ingredients responsibly.