What Does an SEO Company Actually Do?

What does an SEO company actually do?

Do they just add keywords to your website?
Do they run ads?
Do they write blog posts?

If you're confused, don’t worry. You’re not alone.

In this article, we’ll break it down step-by-step, in easy-to-understand language, so you finally know what you're paying for — and how it helps your business grow.

???? Let’s Start with the Basics: What is SEO?

SEO stands for Search Engine Optimization.
It’s the process of improving your website so it ranks higher on Google (and other search engines) when someone searches for things related to your business.

So instead of paying for ads, SEO helps people find your website naturally, also known as organic traffic.

But doing SEO the right way takes skill, time, tools, and constant updates.

That’s where an SEO company comes in.

NOTE :-  Visibility equals business growth. Let a trusted SEO COMPANY IN MUMBAI drive your brand forward. Start your SEO journey today with Sociobliss and see real results.

???? So, What Does an SEO Company Actually Do?

In simple words:
An SEO company helps more people find you on Google.

They do this by:

• Fixing your website

• Researching keywords

• Creating quality content

• Building links

• Making technical improvements

• Tracking your progress

• Helping you beat your competitors

Let’s explore what they do, one step at a time.

1️⃣ They Learn About Your Business First

A good SEO company never starts with guesswork.

They’ll ask you:

• What do you sell or offer?

• Who is your target audience?

• Where is your audience located?

• What are your business goals?

• What kind of people visit your website?

• Who are your competitors?

They use this information to create a custom SEO strategy — just for you.

✅ Result: SEO that fits your business, not someone else’s.

2️⃣ They Do a Deep Website Audit

This is like a health check-up — but for your website.

They’ll find out:

• Is your website fast?

• Is it mobile-friendly?

• Are your pages optimized for the right keywords?

• Do you have broken links?

• Are search engines able to crawl your website easily?

• Do you have duplicate content?

• Are your title tags and descriptions correct?

Then, they’ll give you a report with all the problems they found — and how they plan to fix them.

✅ Result: A clear plan to make your site more search engine–friendly.

3️⃣ They Find the Best Keywords for You

This part is all about knowing what your customers are searching for.

Example: If you’re a bakery in Mumbai, people might be typing:

• “best cakes in Mumbai”

• “custom birthday cakes near me”

• “eggless cakes Bandra”

An SEO company will:

• Research what people are searching

• Find keywords that are not too competitive

• Pick the ones that match your products or services

• Focus on keywords that bring traffic and customers

✅ Result: Your site shows up when people are ready to buy.

4️⃣ They Optimize Your Website Pages

Once they have the keywords, they’ll improve your website’s content.

That includes:

• Writing better headlines

• Adding the right keywords naturally

• Creating informative and helpful content

• Improving images with proper tags

• Making sure each page has a good title and description

They might even rewrite or combine pages if needed.

✅ Result: Pages that Google loves — and that real people enjoy reading.

5️⃣ They Create New Content for Growth

Search engines love fresh content.
That’s why SEO companies often write new blog posts, guides, or service pages.

They’ll:

• Use the right keywords

• Answer common questions people search for

• Educate your audience

• Help Google understand what your site is about

Example: A real estate company might get blogs like:

• “Best areas to buy property in Mumbai”

• “5 mistakes first-time homebuyers make”

✅ Result: More content = more ways for people to find your website.

6️⃣ They Build High-Quality Backlinks

Backlinks are when other websites link to your site.

Google sees backlinks as a “vote of trust.” The more good websites that link to you, the more Google believes you’re worth ranking.

But not all links are good.

An SEO company will:

• Reach out to websites for guest posts or mentions

• Submit your site to trusted directories

• Avoid spammy or low-quality links

• Use safe and long-term methods

✅ Result: Better authority and rankings for your site.

7️⃣ They Improve Your Technical SEO

This is the behind-the-scenes work that you don’t usually see — but it’s super important.

Technical SEO includes:

• Fixing crawl errors

• Creating a sitemap for search engines

• Cleaning up messy URLs

• Adding schema markup for rich results

• Making your website HTTPS secure

• Improving page speed

• Removing duplicate pages

✅ Result: A healthy website that search engines can easily understand.

8️⃣ They Help with Local SEO (If You’re a Local Business)

If you have a physical shop, clinic, salon, or office, you’ll want to show up in local searches.

An SEO company will:

• Optimize your Google Business Profile

• Make sure your Name, Address, and Phone number (NAP) is correct everywhere

• Get you listed on local directories (JustDial, Sulekha, IndiaMart, etc.)

• Help you get customer reviews

• Add location-based keywords to your website

✅ Result: More foot traffic and local customers who find you online.

9️⃣ They Track and Measure Your Progress

You shouldn’t have to guess if SEO is working.

An SEO company gives you regular reports showing:

• Your keyword rankings

• How much website traffic you’re getting

• Which pages are performing best

• What work was done recently

• What the plan is for the next month

They might even set up dashboards so you can track everything yourself.

✅ Result: Clear results, with proof.

???? They Keep Up With Google Updates

Google changes its algorithm all the time — sometimes hundreds of times a year.

An SEO company stays updated so you don’t have to.

If there’s a new rule or best practice, they’ll adjust your strategy to match.

✅ Result: You stay ahead of changes and avoid penalties.

???? Bonus: They Give Expert Advice Beyond SEO

A good SEO company isn’t just about search engines.
They might also help with:

• Website design improvements

• User experience advice

• Landing page optimization

• Email marketing integration

• Content ideas

• Competitor analysis

✅ Result: Your entire online presence improves — not just your rankings.

???? Final Thoughts: What You Really Get from an SEO Company

Here’s the honest answer to what an SEO company does:

They make sure that when someone searches for something related to your business…
your website shows up — before your competitor’s.

And they do that by:

• Understanding your goals

• Researching and planning

• Optimizing everything on your site

• Creating smart content

• Building safe and helpful backlinks

• Watching the numbers, improving constantly

So if you’ve been wondering what you’re paying for — now you know!

✨ Pro Tip: Looking for an SEO Company in Mumbai?

If you’re based in Mumbai, you’re in luck.
Many top agencies in Mumbai specialize in local SEO, small business SEO, and industry-specific strategies.

Working with a local SEO company in Mumbai means:

• They understand the market

• You get support in your time zone

• You might even meet face-to-face!

Whether you’re a doctor, boutique owner, digital creator, or startup founder — the right SEO company can help you grow faster than ever