Which Metrics Should an SEO Company Track for You?

nderstand the numbers that truly show your SEO success

If you've ever hired an SEO company—or you're thinking about working with one—you’ve probably asked this question:

"How do I know if the SEO is actually working?"

This is a great question. Many business owners pay for SEO services but never fully understand what they’re getting in return. You might get reports with graphs, numbers, or jargon. But if those numbers don’t make sense to you or don’t show real results, what’s the point?

That’s why it’s so important to track the right SEO metrics. These are the numbers that actually measure your online growth—not just vanity stats.

In this article, you’ll discover the most important SEO metrics your company should track. We’ll explain each one in simple words and tell you why it matters, so you can make smart decisions and get real results.

NOTE :-  Google rankings don’t improve overnight, but a smart  SEO COMPANY IN MUMBAI knows the path. Ask Sociobliss how to move forward with a clear SEO roadmap.

1. Organic Traffic – Are People Finding You Naturally?

Organic traffic is one of the first and most important SEO metrics to track. It tells you how many people are visiting your website from search engines like Google—without clicking on ads.

When your SEO strategy is working, this number should increase steadily over time.

✅ Why It Matters:

• It shows whether your site is visible to the right people

• More organic traffic means more opportunities for leads, calls, or sales

• It proves that your SEO company is getting your pages ranked

???? Ask Your SEO Company:

• How much has organic traffic increased this month?

• Which pages are getting the most traffic from Google?

2. Keyword Rankings – Are You Showing Up in Search?

When people search for something related to your business, like “best digital marketing agency in Mumbai” or “affordable rehab center near me”, where does your site show up?

Keyword rankings show your website’s position in Google results for those important phrases.

✅ Why It Matters:

• Better rankings mean your website is easier to find

• Ranking on the first page brings in more clicks and traffic

• It shows which SEO strategies are working (and which aren’t)

???? Ask Your SEO Company:

• Which keywords are we ranking for now?

• How many keywords are on page 1 of Google?

3. Click-Through Rate (CTR) – Are People Clicking Your Link?

Even if your site appears in search results, are people actually clicking on it?

CTR (Click-Through Rate) is the percentage of users who saw your website in search results and clicked on it.

For example:
If 1000 people saw your link and 50 clicked on it, your CTR is 5%.

✅ Why It Matters:

• A low CTR could mean your page title or description isn't appealing

• A high CTR means your content is attractive and relevant

• It tells you how well your listings are performing in search

???? Ask Your SEO Company:

• What’s our average CTR for top-performing pages?

• Can we improve our titles and descriptions to get more clicks?

4. Bounce Rate – Are Visitors Staying or Leaving Fast?

Bounce rate tells you the percentage of visitors who leave your website without interacting (like clicking to another page).

A high bounce rate means people didn’t find what they were looking for, or the content wasn’t helpful.

✅ Why It Matters:

• It shows how engaging your website is

• Google may lower your rankings if people leave too quickly

• It helps you identify weak pages that need improvement

???? Ask Your SEO Company:

• Which pages have the highest bounce rate?

• How can we make those pages more engaging?

5. Conversion Rate – Are Visitors Becoming Customers?

Not every visitor is valuable. What really matters is—how many visitors take action?

That action could be:

• Filling out a contact form

• Calling your business

• Buying a product

• Signing up for a newsletter

Conversion rate tells you what percentage of visitors are doing those things.

✅ Why It Matters:

• It's the most direct sign of business growth

• More conversions = more leads, sales, or bookings

• It helps you understand which content or pages bring results

???? Ask Your SEO Company:

• Are we getting more leads from organic search?

• Which pages have the highest conversion rates?

6. Page Speed – How Fast is Your Website Loading?

People are impatient. If your website takes too long to load, they’ll leave—and Google notices this.

Page speed measures how fast your web pages load on different devices.

✅ Why It Matters:

• A slow site means lost visitors and lower rankings

• Google favors fast-loading websites, especially on mobile

• Page speed impacts both user experience and SEO performance

???? Ask Your SEO Company:

• How fast does our website load on mobile and desktop?

• Can we improve speed without changing the design?

7. Backlinks – Who is Linking to Your Website?

Backlinks are links from other websites to yours. Think of them as “votes of trust” in the eyes of Google.

But not all backlinks are good—some could even harm your rankings if they come from spammy or low-quality sites.

✅ Why It Matters:

• More backlinks from quality sites = better authority and rankings

• Helps build trust with search engines

• Can drive traffic from other websites too

???? Ask Your SEO Company:

• How many backlinks have we gained this month?

• Are the backlinks from high-quality, trusted websites?

8. Domain Authority (DA) – How Strong is Your Website?

Domain Authority is a score (from 1 to 100) that shows how strong your website is in terms of SEO power. It’s based on your backlink profile, content, and overall trustworthiness.

While it’s not a direct ranking factor in Google, it’s still a useful signal.

✅ Why It Matters:

• A higher DA usually means better chances of ranking

• Helps compare your website with competitors

• Shows long-term SEO progress

???? Ask Your SEO Company:

• What is our current Domain Authority?

• Is our DA improving month by month?

9. Top Pages – Which Content Brings the Best Results?

Not every page is created equal. Some of your pages will perform better than others.

Top-performing pages are those that get the most traffic, clicks, leads, or conversions.

✅ Why It Matters:

• Helps you understand what your audience likes

• Tells you what kind of content you should create more of

• Helps you improve or update older pages that aren’t performing

???? Ask Your SEO Company:

• Which pages are getting the most traffic?

• Can we optimize other pages based on this data?

10. Local SEO Metrics – Are You Visible in Your Area?

If you’re a local business—like a dentist, restaurant, or rehab center—then local SEO is crucial.

You should be tracking metrics like:

• Google Business Profile views

• Calls, direction requests, and reviews

• Local keyword rankings (e.g., "rehab center in Mumbai")

✅ Why It Matters:

• Helps you appear in Google Maps and “near me” searches

• Drives local traffic to your physical location

• Increases phone calls, walk-ins, and bookings

???? Ask Your SEO Company:

• How many people saw our Google listing this month?

• Are we ranking for local keywords?

Final Tip: Don’t Be Fooled by Fancy Reports

Many SEO companies send long, complicated reports that look impressive—but don’t actually show real business results.

Focus on metrics that matter:

• Are you getting more visitors?

• Are you ranking higher?

• Are you making more sales or getting more calls?

If your SEO company is tracking these numbers and explaining them clearly, you’re on the right path.

✅ Key Takeaway: Know What to Measure, Ask the Right Questions

Don’t just hand over money and hope for the best. Know your numbers. Ask questions. Expect clear answers.

When you track the right SEO metrics, you can confidently say: “Yes, this is working.”

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