WooCommerce Redirect After Registration: Make Navigation Simple & Smart

Ever signed up for a website, and after hitting “Register,” you just... sat there? No clear direction, no idea where to go next. Kinda annoying, right? If your WooCommerce store does the same thing, it’s probably hurting your sales. That’s why setting up a WooCommerce redirect after login and registration is a game-changer.

Instead of leaving users stranded on some default page, you can send them exactly where they need to go—like the shop, a special discount page, or even their cart. And yeah, that means redirect after login WooCommerce is just as important for existing users as it is for new ones.

So let’s go over why this matters, how to set it up, and what the best redirect options are for different types of users.

Why Redirect After Registration in WooCommerce?

Think about it—when someone registers on your site, what do they actually want to do next? Probably not sit around on a generic My Account page. Most of the time, they want to:

• Start shopping immediately
• Use a discount they signed up for
• Check their cart or wishlist
• Get access to a members-only section

If you don’t take them to the right page, they might just leave instead of exploring your store. That’s where WooCommerce redirect after login and registration comes in handy—it puts users exactly where they need to be, so they don’t have to figure it out themselves.

Let’s go over how to set it up.

How to Set Up Redirects in WooCommerce (No Coding Needed)

You could mess around with PHP code, but let’s be real—that’s risky. Instead, the easiest way to handle this is with the Redirect After Login WooCommerce plugin.

Steps to Set Up Redirects:

1. Install and activate the Redirect User After Login And Register for WooCommerce plugin.
2. Head over to WooCommerce > Redirect Rules.
3. Click Add New Redirect Rule.
4. Choose a rule name (like “New Users to Shop”).
5. Select the Redirection Type (After Registration).
6. Pick a destination page (Shop, Cart, a Custom Page, etc.).
7. Save your settings, and you’re good to go.

Now, every new user will be sent exactly where they need to go after signing up.

Best Pages to Redirect New Users To

Not sure where to send new users? Here are a few smart options:

1. Send Them to the Shop Page

The easiest and most obvious choice. If someone just registered, chances are they’re ready to start shopping. Instead of making them click around, just send them straight to the Shop page.

• Best for: General customers, first-time buyers.
• How to set up: Create a redirect rule for After Registration → Send users to Shop Page.

2. Take Them to a Special Welcome Page

Want to make a great first impression? Create a Welcome Page just for new users. This could include:

• A personalized message

• A discount code for first-time buyers

• A quick guide on how to shop on your site

• Best for: New customers, membership sites.

• How to set up: Create a redirect rule for After Registration → Send users to a Custom Welcome Page.

3. Redirect to the Cart (If They Left Items Behind)

Did they register because they were trying to checkout? If they had items in their cart before signing up, take them right back to their cart instead of letting them forget about it.

• Best for: Users with abandoned carts.
• How to set up: Create a redirect rule for After Registration → Send users to Cart Page.

4. Send Wholesale Customers to Their Dashboard

If your store sells to both retail and wholesale customers, you don’t want everyone landing on the same page. Instead, wholesalers should go to a Wholesale Dashboard or a private category page.

• Best for: B2B stores, wholesale buyers.
• How to set up: Create a redirect rule for Wholesale User Role → Send them to Wholesale Dashboard.

5. Redirect Subscribers to an Exclusive Content Page

If your WooCommerce store also runs a blog, membership, or course platform, new users might expect special content right after signing up. Instead of the default My Account page, redirect them to an exclusive area.

• Best for: Membership sites, e-learning platforms.
• How to set up: Create a redirect rule for After Registration → Send users to a Members-Only Page.

Redirecting Users After Login (Not Just Registration)

Redirecting new users is great, but what about returning customers? If you’re making them manually navigate to where they want to go every time they log in, you’re wasting their time.

Here’s how to fix that:

• Send customers to their cart (so they can finish shopping).
• Send wholesale buyers to a bulk-order page.
• Send vendors to their dashboard (if you run a multi-vendor store).
• Send admins straight to the WordPress backend.

Basically, everyone gets sent to the place that makes the most sense for them. To set this up, just follow the same process in WooCommerce > Redirect Rules, but choose After Login instead of After Registration.

What About Logout Redirects?

Just like login and registration, you can control where users go after they log out, too. Some smart options:

• Thank You Page – Give them a discount code for their next order.
• Blog Page – Keep them engaged with fresh content.
• Login Page – In case they logged out by mistake and need to get back in.

Setting this up is just like the others—just select After Logout in your redirect rules.

Do You Really Need a Plugin for This?

Short answer: Yes.

Long answer: You could manually code redirects in your functions.php file, but unless you really know what you’re doing, that’s a good way to mess up your site. A plugin like Redirect User After Login And Register for WooCommerce makes it easy to manage without breaking anything.

Final Thoughts

If your WooCommerce store isn’t redirecting users properly after login and registration, you’re probably making them work harder than they should. And when customers have to put in extra effort just to shop, they’re more likely to leave.

Setting up WooCommerce redirect after login and registration takes about five minutes, but it completely changes how people experience your store. Whether they need to go straight to the shop, cart, a discount page, or a private members’ area, you can make sure they land in the right place every time.

So if you haven’t set up redirect after login WooCommerce yet, now’s the time. Your customers (and your sales) will thank you.